Viral marketing has been used regularly for decades; don’t you remember when Hotmail first became popular? The real reason viral marketing helps you succeed is that it allows you to utilize peoples’ emotions. In the offline world this is known as word of mouth marketing, which is one of the strongest forms of promotion you can get at no cost. The question is, however; will you be able to use it to your advantage? The answer is yes, definitely. In this article we will take a look at 3 tips that you can use to get the most out of your next viral marketing campaign.
A fast growing viral marketing method is using Facebook fan pages. Fan pages have the potential to allow you to become known in a niche market very quickly because the word about your business will spread across the network. If you consider the fact that Facebook has over 500 million users who visit the site regularly; it would be wise to start a fan page in your niche and connect with those who have an interest in it.
One important benefit to Facebook viral marketing is that you aren’t only reaching a lot of people but you also are branding yourself and your business; branding has always been known to create customer loyalty. Your Facebook pages shouldn’t be treated like a get-rich-quick scheme; it takes time to build a loyal fan base but that wait will be worth it when you consider the payoffs. Viral marketing through Facebook fan pages can have a dramatic effect on your business so stop wasting time and try it for yourself. Social media is a great way to “kick off” your viral marketing campaign. Using your friends and coworkers as initial beta testers of your campaign is a great idea. A viral marketing campaign that does not include social media is not likely to succeed. This is why viral marketing is much easier than it used to be when you had to e-mail people to spread news. If you want to make this work, you first need to build a strong network that will allow you to pass your messages through it. You can also put in efforts from your end to push it ahead, such as posting your YouTube video in the social network Facebook or re-tweet or resend a link on Twitter.
One easy way to begin a viral marketing campaign is to give out a report or ebook for free–one that has been made specifically for the target market. Don’t forget to have your company’s branding included in it along with the contact details, so that when it spreads virally from one person to another, your readers know who to contact if they want to learn more about your company or product.
Finally, these tips are powerful and can give you the boost in traffic that you need to take your business to the next level. These methods can be perfected with practice; do that and you can get a lot of traffic. As you start to do social bookmarking you will notice certain tactics that work better than others and notice things that people respond to better; this can only be gained with experience. And the best part of this method is that it is 100% free so you can test any idea that you want.